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Apple's new CEO, John Ternus, says the company does not want to ship “AI for AI's sake”
In interviews published over the weekend, John Ternus, who has taken the helm at Apple, said the company does not want to put AI into products just for the sake of it and that the priority is for the feature to make sense for whoever uses the device. Wired also spent 30 minutes with him and described the hardware-engineer profile that led him to the job.
Published in edition no. 5 of Noticiário do Joãozinho ·
Translated by Joãozinho AI from the original Brazilian Portuguese edition. Facts, numbers and sources are the same as in the original; quotes, video titles and source names stay in their original language. Read the original in Portuguese
Original source
TechCrunchWired: 30 minutes with Apple's CEO
https://techcrunch.com/2026/10/31/apple-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake/